Kia Sorento Serenades with Boyz II Men -- Water Runs Dry

Boyz II Men partnered with Kia Sorento to give their fans a once in a lifetime experience!

Car Tip of the Week - Help Save Money as Gas Prices Near $4

Consumers’ pain at the pump is back with gas prices rising for 33 consecutive days according to the Washington Post and the average price of gas moving closer to $4 per gallon. No need to worry, says the Car Care Council. A few simple and inexpensive vehicle maintenance tips can help alleviate the pain.

“You can’t control the price of gas, but you can control how much gas you burn by performing proper maintenance and how you drive. Performing simple and inexpensive maintenance can save as much as $1,200 per year in gas costs,” said Rich White, executive director, Car Care Council.
The Car Care Council offers these gas-saving maintenance tips:

• Keep your car properly tuned to improve gas mileage by an average of 4 percent.
• Keep tires properly inflated and improve gas mileage by up to 3.3 percent.
• Replace dirty or clogged air filters and improve gas mileage by as much as 10 percent.
• Improve gas mileage by 1-2 percent by using the manufacturer’s recommended grade of motor oil.

Driving behavior also impacts fuel efficiency. The council offers these gas saving driving tips:

• Observe the speed limit. Gas mileage decreases rapidly above 50 mph. Each 5 mph over 50 mph is like paying an additional $0.25 per gallon for gas, according to www.fueleconomy.gov.
• Avoid excessive idling. Idling gets zero miles per gallon. Warming up the vehicle for one or two minutes is sufficient.
• Avoid quick starts and stops. Aggressive driving can lower gas mileage by 33 percent on the highway and 5 percent in the city.
• Consolidate trips. Several short trips taken from a cold start can use twice as much gas as one longer multi-purpose trip.
• Don’t haul unneeded items in the trunk. An extra 100 pounds in the trunk reduces fuel economy up to 2 percent.

Car Tip of the Week - Check Your Vehicle’s Lights and Wipers

As the days get shorter, it’s a bright idea to make sure your vehicle’s lights and wipers are working properly so you can be seen by others and your visibility is not compromised, advises the Car Care Council.

“Lights and wipers play a critical role in safe driving, as the chance of an accident increases if you can’t see or be seen,” said Rich White, executive director, Car Care Council. “From the driver’s seat you may not notice a light that isn’t working, so inspect all of your car’s lights and replace those that are out. Also, inspect and replace wiper blades so you can see clearly when wet weather hits.”

Lights are normal wear items that require periodic inspection and replacement. The lighting system provides nighttime visibility; signals and alerts other drivers; and supplies light for viewing instruments and the vehicle’s interior. In addition to replacing dimming, rapidly blinking and non-functioning lights, the following tips can help keep you safe:

• Keep headlights, tail lights and signal lights clean. External dirt and debris can dim operational lights from being seen by others.

• Make sure that your headlights are properly aimed. Misaimed headlights blind other drivers and reduce your ability to see the road.
• Don’t overdrive your headlights; you should be able to stop inside the illuminated area, otherwise you are creating a blind crash area in front of your vehicle.
• If there is any doubt on whether or not your headlights should be on, turn them on. Lights not only help you see better in early twilight, they also make it easier for other drivers to see you.

The wiper system keeps excessive water, snow and dirt from building up on the windshield, maintaining clear visibility. Many factors can accelerate the replacement interval of wipers, including operating conditions (winter conditions are tough on wiper blades), frequency of use, material and type of wipers and sunny weather. In fact, wiper blades can deteriorate faster and need more frequent replacement in desert states.

Kia Sorento Serenades with Boyz II Men -- Surprise Marriage Proposal

Boyz II Men partnered with Kia Sorento to bring their fans an experience they will never forget!

Car Tip of the Week

Before you pack your car and hit the road for your driving trip, the Car Care Council recommends conducting a pre-vehicle inspection to help avoid the inconvenience and potential safety hazards of breaking down miles away from home.

“A pre-trip vehicle check can determine how road-ready your vehicle is so you can take steps to have the problems fixed before your road trip,” said Rich White, executive director, Car Care Council. “Having a thorough inspection done on your car will give you peace of mind as you travel and help make your journey safer.”

The pre-trip vehicle check recommended by the Car Care Council includes:

• Schedule a tune-up to help the engine deliver the best balance of power and fuel economy and produce the lowest level of emissions.

• Check the brake system and make sure the battery connection is clean, tight and corrosion-free.

• Check filters and fluids, including engine oil, power steering and brake and transmission, as well as windshield washer solvent and antifreeze/coolant. Dirty air filters can waste gas and cause the engine to lose power.

• Check the hoses and belts that can become cracked, brittle, frayed, loose or show signs of excessive wear. These are critical to the proper functioning of the electrical system, air conditioning, power steering and the cooling system.

• Check the tires, including tire pressure and tread. Underinflated tires reduce a vehicle’s fuel economy and uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.

• Check that the gas cap is not damaged, loose or missing to prevent gas from spilling or evaporating.

"Case Study: Kia And The Croods Promote The New Carens"

Kia Motors joined forces with Dreamworks Amination to promote the updated Carens model through an integrated campaign featuring the Hollywood film 'The Croods'.

Background

Due to a lack of significant design updates, awareness of and interest in the Kia Carens model had waned since it was first introduced in 2006. A redesigned model of the MPV (multipurpose vehicle) was set to debut this year.

Aim

Kias primary objective was to achieve product awareness and launch momentum of the all-new Carens amongst family audiences four months ahead of the vehicles actual mid-year launch. The campaign aimed to promote both the Carens and Dreamworks Animations new film, The Croods, to family audiences worldwide.

Execution

To highlight the vehicle's style and family-oriented features, Kia chose branded entertainment, in effect making the car an actual character in an original side-story adventure.

Challenges included balancing the creativity and suitability of the campaign, as well as getting Kias local subsidiaries and distributors to adopt the global campaign and execute it at a local level, according to the brand.

The integrated marketing campaign launched on 1 Feb and has spanned 25 markets worldwideincluding Indonesia, the Philippines, China, and South Koreareaching consumers through TV, print, digital, outdoor, online and extensive in-dealer activation.

An original co-branded short video titled Meet the Carens, created by DreamWorks Animation and Kia Motors advertising agency Innocean Worldwide, in collaboration with The Croods filmmakers, took viewers on a Carens-powered getaway ride with the titular characters as they escaped the wrath of a Bearowl, one of many imaginative creatures featured in the film.

The video was featured on Kia Motors website, YouTube channel and Facebook page, which offered fans two interactive Facebook apps, Your Social Footprint, featuring a stylised Croods infographic about fans Facebook activity, and The Carens and The Croods Photo Booth, which allowed fans to superimpose faces from their Facebook photo album onto character cutouts.

Kia also released a 30-second TV spot and a 60-second spot for theaters across markets where the Carens is sold.

Result

The campaign is ongoing, scheduled to run through 31 August.

During 22 March to 29 April, local market adoption of the campaign reached 100 per cent. The Carens and Croods global microsite received 1.17 million pageviews and 811,193 unique visitors. The Facebook page received 140,374 views and 110,386 unique visitors.

During 26 March to 1 May, the peak monthly active users for the Facebook app measured 159,021.

Through 3 May, the YouTube channel received 10.3 million views, 1,011 Likes, 124 Dislikes and 150 comments. The worldwide box office of the film was US$ 479 million.
Source: Campaign Asia

Uncluttered car safety tips.

Over the weekend, I watched Ultimate Armored Car: The Presidential Beast and learned a lot about the security features on the President of the United States’ vehicle. It’s called “The Beast” for many reasons, including armored windows, a fuel tank surrounded by foam (so that it can’t explode), run-flat tires, along with a host of other features — all of which are designed to keep the occupants (up to seven) safe. This special car has been around since the 1930s and I suspect its specifications have improved over the years.
While most people don’t need a car like “The Beast,” you still need to be sure that your vehicle is operating optimally. There are also a few things you should do to ensure that no matter how you travel, you’ll get to your destination safely.

Keep your car properly maintained

If your car is well maintained, it will be safer to drive. You’ll need to make sure that all the parts of your car (like the engine, windows, lights, belts, tires, etc.) are in good working order. Keep with the maintenance schedule as noted in your vehicles’s manual. Not sure where to find your car’s manual? You should be able to find it on your vehicle’s manufacturer’s website if you don’t know where to locate the copy that came with your car. You can also visit Edmunds.com to get the maintenance schedule as well as the estimated costs for your car’s specific make and model (you’ll need to know this information along with the year, current mileage, and a few other details). Also, check for safety recalls at SaferCar.gov.

Plan ahead

Before leaving for your destination, figure where you need to go and how long it will take for you to get there. Google Maps is a good resource for getting directions and alternate routes in advance (even if you will ultimately use a GPS unit). This will help you get ready and arrive on time without feeling stressed and reduce your temptation to speed or drive aggressively.
You should also stock up on emergency supplies (mylar blanket, emergency kit, snacks, water, map) just in case things don’t go as planned.

Drive only when you are alert

This tip is well known but it’s still a good reminder. Drive only when you’re alert and keep in mind that some medications can affect your vision, decision making ability, and reaction time. If you’re feeling sleepy or are otherwise impaired, do not get behind the wheel. Give the keys to someone else (who is unimpaired) or make alternate plans. And, make a habit of putting your mobile phone out of reach so that you’re not tempted to text while driving. The same goes for makeup — put it on before you leave the house, not while you’re driving.

Keep your car uncluttered

What does having an uncluttered car have to do with car safety? Well, when you have lots of things in your car, they can become projectiles in the event of an accident. Use your trunk to store things you’re traveling with (like groceries, gym bag) and keep loose items inside the console and storage compartments. Something else to keep in mind — you can also become a projectile if you’re not buckled in, so you should wear your seat belt at all times.

Source: Uncluttered 

All-New 2014 Kia Forte - Robot Commercial - "Birds"

She's back. And our hotbot is still using her superhuman strength to protect the all-new 2014 Kia Forte. Watch as the high-tech robot goes from all smiles riding in the equally high-tech Forte, to all business after she sees some pigeons perched above her prized possession's parking spot. Let's just say, things take an unexpected twist -- literally. Once again, she reminds us why it's important to respect the tech.

Respect the Tech. All-New 2014 Kia Forte.

Spend and Save with Kia of Wilmington!

Click the link below for more details.
http://on.fb.me/ZWO9Vt